In this episode, Jeannine Zito, senior manager of global knowledge solutions at Cleary Gottlieb, talks about how her background in banking shaped the way she thinks about data, strategy, and transformation inside major law firms. She gets into what happens when firms wait too long for the “perfect” data strategy, how information overload slows down adoption, and why the real driver of insight isn’t spreadsheets—it’s storytelling.

What makes a data strategy actually work inside a law firm?

In this episode, Carrie Remhof, Director of Firm Intelligence at Troutman Pepper Locke LLP, shares what she’s learned from building, implementing, and reimagining legal data systems across 30+ firms. She talks about the real reasons legal tech projects succeed or stall, why data perfection is a myth, and how firms can adopt a “fail fast” mindset without compromising on risk.

Carrie also walks us through her unique journey from software engineer to legal tech leader, offering candid advice on hybrid profiling, AI adoption, and how to avoid “data hoarding.” Plus, she breaks down how her team used AI to unify attorney bios post-merger, why curiosity matters more than credentials, and what it takes to foster a culture of innovation in a conservative industry.

What happens when data, clients, and people finally connect?

In this episode, Rachel Shields Williams, Director of Client Intelligence at Sidley Austin LLP and incoming president of the Legal Marketing Association, shares how a lifelong instinct to “just help people” evolved into one of the most forward-thinking data roles in big law.

Rachel explains why chasing perfection kills progress, what law firms can learn from a family-run business, and how to balance short-term data wins with long-term strategic value. Plus: the critical importance of soft skills in innovation, the value of failure, and why today’s legal marketers need to become fluent in data or risk being left behind.

In this episode, Robert Sartin, chairman of Frost Brown Todd, shares what led him to champion a data-forward strategy long before it became industry standard, what it takes to turn firm-wide strategy into execution, and how he built alignment around change in a partnership environment.

What good is all that data if no one’s using it to take action?

In this episode, Evan Shenkman, the Chief Knowledge & Innovation Officer, and Jennifer Mendez, Senior Director of Knowledge & Innovation at Fisher Phillips break down what itreally means to build a data-driven culture inside a law firm. They share how their team went from buzzwords to business impact: rolling out viral dashboards, tapping into firm-wide buy-in, and partnering with vendors to co-develop tools powered by GPT-4.